Friends of the Web is a small digital agency in Baltimore, Maryland who specializes in designing and building mobile & web applications.
I worked as a junior UI/UX designer/intern for ~8 months and it was honestly one of the BEST jobs I've ever had! I wanted to explore 2 possible brand iterations that better reflects their tight-knit work environment.
I designed new websites, illustration style, email-invites, and other design collaterals.
Brand Identity 1
Gifs & Illustrations
Friends of the Web is a unique agency as they have both in-house designers and developers - a truly small yet powerful team of 5 people. I wanted to illustrate Friends of the Web as a small, approachable, yet effective and powerful team. I thought it would be fitting to use bold and saturated colors inspired by 2D games since Friends of the Web also plays Magic the Gathering every Wednesday.
Sketches & Low fi
Brand Identity 2
The logo is based on 3 squares rotated at 45 degree angle that becomes a heart. I thought it would be appropriate to made a grid using these diagonal squares.
Call to Action
Let's talk! I don't bite (just harmlessly quack here and there) and love talking about everything and anything! Ask me about anything: projects, design philosophy, work-flow, even birb memes!
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